Are you using split testing yet?
Facebook A/B testing, or 'split testing', can be your best pre-campaign strategist, so why don’t more marketing managers use it? As a...
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Chris Boyd
- Oct 15, 2021
- 5 min
Time To Think About Customer Experience Is Now
A recent live poll of marketing managers by the Marketing Association revealed how they were intending to adjust their plans for what...
Chris Boyd
- Oct 15, 2021
- 4 min
If your agency can’t write a one-page creative brief, it will cost you money.
It may seem like a trivial aspect of your marketing process compared to your overall strategy, budget or media plan for example, but it...
Chris Boyd
- Oct 15, 2021
- 2 min
Let's ponder – how can agencies be better.
I found an amusing old Twitter feed that contains common gripes from clients about their agencies. Some are just for fun, but most...
Chris Boyd
- Oct 15, 2021
- 8 min
Marketing Brands During A Recession, Or Worse
We’re in uncharted waters with the impacts of the Coronavirus. Even the 2008 crash and its recession won’t serve as a guide as there has...
Chris Boyd
- Oct 15, 2021
- 5 min
Both clients and agencies will benefit from the death of the new business pitch...
Pitching was always a lousy way to allocate your business. Secondly, agency finances are likely going to be very different after the...
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